While a small business may not be able to afford strategies such as direct mail or promotions, basic marketing such as word-of-mouth and building customer relationships can be invaluable techniques. Providing exceptional customer service and clear branding are the key. Good examples are the Loose Leaf Lettuce Company, Nybro, Morrison, and Bransgrove.

From and article in BRW July 21-27, 2005, pgs 64-66.